Take the Self Out of Self-Consciousness When You’re Networking

Been There … Sucked at It

It’s true, if you want to build a business you can’t get there without a network of people who know you and know what you can do. But for most of us, building a powerful network isn’t natural and they don’t teach it in school. In fact, it’s probably a truth that every one of us has had an experience of being the odd man out in a group. That memory can get in the way of making the connections we need to move forward and up, to find the people who love what we do.

I know I’ve been there and sucked the whole networking thing too.

Ah the memory not knowing what to do wasn’t nearly as bad as the feeling of that the whole room knew I was a lose who didn’t know how to “work” the room. I had too much “self” and not enough “conscious” in my self-consciousness.

What would happen if I changed my point of view. What if I dropped the “self” and just took the consciousness into the room?

Whether it’s a business dinner, a networking event, or a conference where the only one you know going in is you, these steps will help you bring your best consciousness into the room and get your mind off people looking at you.

  1. Do your homework. Before the event, know something about the event and group. Find out who started the gathering, what the event is meant to do, and what kind of people keep it going. You may find they have a lot in common with you. You also may find that this isn’t the right event for you.
  2. Dress for respect and to connect. We trust first the people who share our values. Dress as your best self in a ways that’s in tune with the group. Give them a chance to recognize you as someone who might “get” who they are. Save your wild lime green spandex for the events with the folks who know you or the events where spandex is on whole crew.
  3. Be a learner. Everyone loves to share share what they know. If you’re there to make business connections, bring an idea or question that will capture people’s attention. Invite them to offer ideas and suggestions. When people ask what you do, you might mention your business and then turn the conversation back by saying that you’re learning how to network with more confidence, do they have any advice for you?
  4. If you’re alone, walk up to a group. When two people are talking, it’s interrupting to try to join. But a group always has people at various levels of attention to the conversation. Find the least interested person in the group and approach with a question, “Mind if I join in? This group looks interesting.”
  5. Be curious. Make everything you say about the other people in the room. A wise man once told me “If you’re worried about people looking at you, look at them.” What he meant was to quit thinking about myself and focus on everyone else. Get curious about the people in the room. Make it your quest to know who they are, even if they never find out a thing about you.

Everyone likes an intelligent, interested person who gives us true attention.
We all like people who ask meaningful questions and listen to how we answer them.
I learned that being that person makes walking into a room of strangers easier to do.

So arm yourself with a question that means something to you and to the people in the room. And see how the experience changes when you take the self out of self-conscious and become truly conscious of the people in that room.

  • http://brettcohrs.com Brett

    I’ve put networking out there as an area for personal growth this year. It’s amazing how stuff starts dislodging in my business with the simple act of getting out there and learning to ask questions of the folks I meet at those events. Despite the initial awkwardness, just focusing on getting to know folks has made me begin thinking of new applications of my service.

  • Bobby

    Wonderful advice! I found myself nodding my head repeatedly as I read this post – these are, for the most part, ideas I have painfully come to discover as I have struggled to get past myself and learn to be open to others. And I have now discovered a couple more! Thank you for that.

  • Anonymous

    Hi Liz,

    You make networking sound easier than it is as you share your pearls of wisdom. I particularly like your focus that networking is all about the other person. Many people are so nervous about expanding their business and connecting only in that vein that they are shamelessly promoting themselves and turning off everyone in their sales path.

    I also notice that if you do your homework as you suggest and think about something interesting, fun and relevant to share with people, networking goes a lot better, even if I am not in the mood.

    Happy Day!

  • Ann Becker-Schutte

    Liz,

    I don’t know that I had ever heard networking described precisely that way before. When you couch it in that framework, it sounds a lot like the skill set I use every day to do therapy. Thanks for a post that felt freeing and empowering!

    Ann

  • http://www.kathycondon.info/blog Kathy Condon

    Liz, as someone who has taught face-to-face networking for years, I want to say “Great article.” You really hit the high points. Would like to add to make sure you have plenty of contact cards with you. Nothing more frustrating than someone says “Oh, I don’t have any cards left, I just gave my last card away.” Don’t be one of them—be prepare.

  • http://twitter.com/StaciaLoo Stacia Loo

    The Law of Contribution states “The level of your happiness and success in life is directly proportional to the number of people you serve selflessly.” – http://www.GivetheGiftToday.com

  • http://ClimbingEveryMountain.com Mary E. Ulrich

    “D” is brilliant. Hadn’t thought of the group as offering more opportunities to join in.

  • http://www.superdumbsupervillain.com/ superdumb

    Wallowing in your discomfort is actually a pretty good talking point. There’s bound to be others who feel socially inept but have lots to say; make it your mission to search them out and get them to work the room.

  • http://makingmyownwork.blogspot.com Marly

    I might add two things to this. When you take the time to listen to other people, they will quite often drop little personal gifts on you, like the fact that their dog just went in for surgery, or they’re worried about getting home in the snowstorm. Remember those things and who said them! Write it down if you have to, because those are gold mines.
    When you get home, make sure you contact every person who gave you a card, and ask how Fluffy is doing and if they got home okay. If you met somebody else who might be able to help them, or somebody they could help, offer to make the connection. My experience is that less than 10% of the people you write to will answer you, never lone write to you first, even the ones who promised they’d email you tomorrow. The ones who do follow up are the ones to be interested in, who are worth taking the time to get to know.

  • http://www.qedny.us Teri flemal

    Great post and comments.

  • http://twitter.com/TamaraSuttle PrivatePracticeInOut

    Loving this perspective, Liz, and happy to retweet and share with my clients! Thanks for suggestion a more conscious networking experience! That shift alone makes the exchanges more authentic!

  • Megan

    This is so helpful! Networking is such an important part of life, but so many people are intimidated to actually do it, especially with confidence! Thanks for these tips!!!

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